Power of SPSS

   Statistical analysis is the numbers that matter in public relations.  It's time to let go of the common fear of numbers and jump into a crucial portion of public relations, demonstrating the value of our work! 

  SPSS formerly known as "Statistical Package for the Social Sciences" is widely used.  Market researchers, health researchers, survey companies, government, education researchers, and marketing organizations are a few to name.  As I sat in on yesterday's seminar, "How to measure public relations in a new media age" at Quinnipiac University, by KDPaine & Partners (Measures of Success) I realized the vast importance of this measurable communications tool. 

  Katie Delahaye Paine, CEO of KDPaine & Partners says that when hiring, people that know SPSS are automatic shoe-ins!  She also says the purpose of measurement is demonstrating what doesn't work and applying the appropriate measures to those actions.  Paine also notes the importance oh how to do measurement correctly. 



  It is all about learning  how to improve business performance  IBM's, SPSS Sample Power, provides a guide to providing effortless precision.  IBM's SPSS software has been being used for over forty years in planning, data collecting, data access, data management and preparation, analysis, reporting, and deployment.  
 
  We are now in a field that it is not enough to just say this is what I did, or I put out "x" amount of press releases.  We must be able to bear the fruits of our labor!