Twitter--Innovative & Savvy way of introducing Healthcare PR jobs

Just out of mere curiosity, today I googled "health care pr jobs."  What came up should not have surprised me, yet it did!  One of the first items that caught my eye was @Twitter-HlthcarePRjobs.  Savvy idea of creating a Twitter account just to list available positions. 

@HlthcarePRjobs is the Twitter account of Orange Regional Medical Center in Middletown, NY.  Orange Regional Medical Center is said to be a "health care leader that still maintains a sense of intimacy and a state-of-the-art facility with a tremendous sense of community. You'll find the benefits you deserve with the rewards you can see. You'll find the advancement, flexibility and resources to advance your career and provide the care that your patients need.Orange Regional Medical Center - successful careers are common here."  As a prospective student seeking employment, it all sounds so enticing!



This is an example of how social media is becoming such a powerful platform for various organizations/companies. Social media is becoming a fundamental tool in how we communicate.  Take a look at this"Social Media Revolution" clip--Word of mouth or World of mouth?!?! Social Media Revolution 

 

This gives even more reason to why "us," the students soon to be seeking employment, need to be well rounded an adverse to all social media platforms.  If you haven't already...it's time to jump on the ball!