MySpace Re-vamped!

With MySpace's slow depletion in value to "social media elites,"  CEO Mike Jones calls for some new changes to take place.  Some much needed changes, seeing that numbers have dropped dramatically over the last few years.  "The company is expected to make $297 million in 2011, down from $470 million in 2009, according to eMarketer(Slutsky, adage.com)."

The new Myspace 's layout is referred to as having a "Tetris style" by Mike Macaadan, MySpace VP User Experience.  The new screen broken into various segments, videos, information, pictures galore, and updates.  MySpace just might have found its new vocation.  It seems to me that Myspace is now being geared more towards musicians, artists, and celebrities.  Myspace's promotional tactics are both convenient and strategical.

In "MySpace Relaunch Focuses on Successful Niche: Entertainment," from Adage.com, Chief Revenue Officer, Nada Stirratt refers to the Glee page on MySpace and its advertising capabilities.  Glee's MySpace page is sponsored by a said name brand.  On the page guests are able to view Glee cast members wearing said name brand and are also directed to where they can purchase items to be just like Glee!  Its all about easy access to consumers!  "Connection" also jumps to mind, because it allows fans to feel like they have a little piece of  "heaven."  They connect with Glee cast member because they know what they are wearing and in turn are able to purchase the same items.

MySpace's new launch is savvy and innovative.  Circling in on musicians, artists, and celebrities-entertainment; I think will prove to be a positive note for them.  Kudos!