It didn't dawn on me until reading the various methods in the chapter, that at that point in time I was employing a research method in order to get responses from clients on logo creation. Surveymonkey made it easy to put in the questions at hand with images and create various answers in which the clients would choose. I would then submit the surveys and all the client had to do was follow a link and complete the process of the survey. Once completing the survey I was able to get direct results. Surveymonkey made research easy and it was extremely efficient. By using a survey with clients, you are creating a two-way symmetrical model and then are able to put both your ideas and their ideas into projects(in this specific case, logo development). This two-way communication was extremely effective because it lends to clear specificity with an organization and its client at hand.
Surveymonkey also allows for you to personlize the survey with your own company logos, making it fit with your company, instead of looking like some generic census form.
The text gives fault to online surveys because it doesn't show a collaborative representation. However, I think it is effective in the case of creating a survey for a select group of people and distributing in a timely manner. Who reads the mail anymore? Most of my own mail sits on my kitchen chair for weeks! It's all about technology and having things at your finger tips...if you want me to see it, send it in an email! We are a constantly moving society and the internet, surveymonkey along with many others, employ a viable method to surveys in research for organizations.