2010 Pepsi Max Campaign ( "Zero Calories-Same Pepsi Taste")

  In the last few weeks I have been involved in promoting Pepsi Max.  In doing so, Pepsi is using this time of year, football season, as their platform.  Pepsi is conducting a splurge of events!  Last Sunday, I was able to promote at the New Meadowlands Stadium for their opening day...madness! Considering the amount of commercials that are made specifically for Super Bowl...what better place to promote the product itself then at a game? "NFL and the Super Bowl is just, absolutely, the best stage to get our zero-calorie message out for Pepsi   Max. We are restaging the Pepsi Max brand and putting a tremendous amount of resources behind it, and   we couldn't think of a better place to get that message out," said Jill Beraud, chief marketing officer,   PepsiCo Beverages Americas. " (Adage.com)

  
  I chose this particular subject because in reviewing how to do a research project, I thought that Pepsi was in a way conducting their own research project that would generate sales for Pepsi Max.  Pepsi Max isn't a new product on the market.  In fact, it has been out for several years, but their thoughts to promote it is because they have created a new look for the product along with a new logo.  

  
  It is interesting to see the material being applied to "real life."  My job in the promotion is involved with the population and sampling portion of a research project.  In choosing football as their platform, Pepsi has decided that people who watch football or go to football games are the people in which they desire to study(or sell to).  Part of my job is to spread the "Zero calorie, same Pepsi taste" message to the publics at the game.  I also distribute free samples and other miscellaneous items (i.e. shirts). 
  
  I'm interested to see how this stage of the process can lead to analysis.  How does Pepsi move forward? What do they look at after this launch?  What kind of measures do they have intact to see if it was a successful campaign? 

  This Sunday will be another telling event for how Pepsi is doing.  Give it a shot-"Zero Calories, same Pepsi taste!"  


  Let's Go Giants!